Q: I am well financed for the next two years. When is the right time to start an investor-focused communications program?

A: That depends on when you’ll need the money. You may want to have that program up and running well before you go out talking to potential investors. The people with the money coffers are unlikely to hand over millions after they first heard about your company. Probably they want to see a track record first and may watch your company for some time. So start building your story early, and regularly update them about progress made and milestones achieved.


return on communications